3 NOVEMBER 2025

EST 11:30 AM, GMT 16:30 PM, MST 9:30 AM

BLACK FRIDAY, THE BERTIE WAY

Build It. Brand It. Bank It.

(Without Discounting Your Worth)

Every year, I watch business owners do the same thing in November —
panic, slash prices, and call it strategy.

It’s not. It’s survival.

Here’s the truth:
Black Friday doesn’t have to feel like a race to the bottom.
It can be your biggest visibility play of the year —
if you know how to build an offer that feels like a gift instead of a giveaway.

That’s why I’m hosting a free live masterclass on


🖤 Black Friday, The Bertie Way

We’re going to strip away the chaos and get back to what actually works:

  • The mindset shift that separates strategic sellers from panic discounters

  • Creating a small, irresistible offer that makes people want to buy

  • Pricing it with confidence (without cheapening your brand)

  • Planning a calm, clever campaign that attracts new clients — not just bargain hunters

  • Simple ways to talk about your sale without sounding desperate

  • The next step if you’d like to build your full campaign with our tools and templates.

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